“Either Twitter is going to fix this, or we’ll fix it by any means we can, which includes not buying Twitter ads.” “We’re horrified,” David Maddocks, brand president at Cole Haan, told Reuters after being notified that the company’s ads appeared alongside such tweets. In one example, a promoted tweet for shoe and accessories brand Cole Haan appeared next to a tweet in which a user said they were “trading teen/child” content. Some tweets include keywords related to “rape” and “teens,” and appeared alongside promoted tweets from corporate advertisers, the Reuters review found.
Some major advertisers including Dyson, Mazda and chemicals company Ecolab have suspended their marketing campaigns or removed their ads from parts of Twitter because their promotions are appearing alongside tweets soliciting child pornography, the companies told Reuters.Īds for at least 30 brands, ranging from Walt Disney Co, Comcast Corp’s NBCUniversal and Coca-Cola Co to a children’s hospital, have appeared on the profile pages of Twitter accounts that peddle links to the exploitative material, according to a Reuters review of accounts identified in new research about child sex abuse online from cybersecurity group Ghost Data.
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